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Email Marketing... How Can It Affect Your Organization?

  • Leader
    December 5, 2017

    There are many different marketing strategies nowadays. Persons are getting more and more creative in advertising with the addition of recent technologies. Getting other people to find out about a new product or service in the market has now become much simpler due to advent of the internet.


    The invention of the internet or the Community Wide Web is the most ground breaking and useful tool for any sort of business. It provides for easier communication with different people from different parts of the globe. It also allows sharing of ideas, concepts or anything you can think of with other people much faster and better.


    One way to communicate over the internet is thru email. You can send almost anything thru email to another person. Organizations and establishments utilize this tool a lot to promote their products to the most number of men and women possible.



    Image Source: Pexels


    That is how the concept of bulk email marketing emerged. Bulk email marketing can be identified in two ways depending on who will be being asked. Some people make reference to it as a way of marketing - mass marketing, direct marketing, or explicit opt-in list - of the product or service to more than one individual together thru their emails. This kind of is the point of view of the senders of these email emails.


    Nevertheless , most people send to this type of marketing technique as SPAM. These types of people are usually those who receive these promoting emails. SPAM has become an universal term that identifies any unwanted, useless and unethical activity done on the internet. For bulk email marketing, SPAM refers to unsolicited junk email.


    Business emails have benefits both for the consumers and the business. However, it had been abused by many companies. Nearly all commercial emails now are being tagged as SPAM even if they contain legitimate information.


    That is why bulk email marketing may be dangerous for your business. When a single email from your business is labeled as SPAM, it might cause your entire industry’s emails to be blacklisted by the email companies such as AOL, ASKJEEVE and MSN. Moreover, your site can be obstructed, too, by the search engines, and worst, it can be kicked off your hosting service agency.


    Getting rid of SPAM emails and sites is what most ISPs, hosts and search machines want. These people that they consider spammers cause annoyance with their customers and a huge waste of their bandwidth. That is why they actually take action once they get an adequate number of worrying customers.


    Given these information, it is best to consider before sending email advertisements to several people. You may be capable of buy email addresses from those companies claiming that those people opted-in to receive your messages and promise a huge transformation rate. But better you better think again. These companies may just be fooling one to make money.


    Thus, it might be far better think of other ways to deliver advertisements or promote your products. It can still be possible with the concept of large email marketing. The single difference is, rather than mailing the email advertisements to unknown people, send it to your existing customer base.


    You may create an email that feels like a follow up, then you can add your advertising campaign for your product that they may end up being interested in. Then you can also look for a few referrals from them who may also be enthusiastic about your product. Doing this could make your way of advertising more legitimate. Found in case that someone will accuse you of mailing spam email, you can be to them or else by showing proof of relationship with the customer such as receipt of purchase or a communication from them.


    In circumstance you are just starting your business and still have no existing client base yet, you may want to advertise first using other methods than sending volume email. You may associated risk losing your business that has not even began yet.


    There are several ways to promote a product or service or service over the internet. Just be creative and imaginative. Marketing and advertising are critical factors to your business' success. Make sure you do it in a pleasant and professional manner; else, you will be in for some trouble once your commercial email is described as spam.